The official League of Legends Twitter account sent fans into a frenzy on March 19, 2025, with a playfully flirtatious post featuring intimate character portraits. The social media team behind the popular MOBA shared two striking champion images with the caption "can i come over and look at you like this," sparking thousands of reactions from the game's community.
Riot's Social Media Strategy Hits the Mark
In an era where gaming companies are constantly seeking new ways to engage with their communities, Riot Games continues to demonstrate its understanding of social media dynamics. The March 19 post from the official League of Legends account featured two champions in close-up portraits, gazing directly at the viewer with an intensity that perfectly matched the post's flirtatious caption.
The images, shared at 11:01 PM UTC on March 19, 2025, showcase the studio's exceptional character art while maintaining the playful personality that has become a hallmark of the game's social media presence. This approach has proven effective at keeping the 16-year-old MOBA relevant in conversations across social platforms.
What Makes League's Social Media Approach Stand Out?
While many game developers maintain a strictly professional tone on official channels, Riot has embraced a more personable approach with League of Legends. The team regularly posts content that ranges from game announcements and patch notes to memes and character-focused content like this recent tweet.
This strategy has helped maintain player engagement between major game updates and competitive events. The character-focused post received thousands of likes and replies within hours, demonstrating the community's appreciation for content that celebrates the game's diverse champion roster outside of gameplay contexts.
Community Reaction
The post's flirtatious tone prompted a wave of humorous responses from players and fans. Many replied with screenshots of their favorite champions or memes about the game's characters. The engagement demonstrates how effectively Riot has built a community that responds enthusiastically to the game's personality beyond its competitive elements.
This type of community engagement helps maintain player interest in the game between major content updates and esports events. With over 160 champions in the roster, character-focused content gives fans opportunities to celebrate their favorites and connect with other players who share their preferences.
The Art of Gaming Social Media
Riot's approach with League's social media represents a broader trend in gaming marketing, where companies are increasingly adopting more casual, personality-driven approaches to connect with their communities. Rather than treating social channels purely as announcement platforms, successful gaming accounts like League's blend information with entertainment.
The March 19 post exemplifies this strategy perfectly—offering no gameplay information or announcements, but successfully generating engagement through character art and personality. For a game that's been active since 2009, maintaining this level of community interest through social channels has been crucial to its longevity.
Fans can view the original post on the official League of Legends Twitter account or through the direct link to the tweet at X.com.