Techland has launched a new initiative targeting long-time fans of the zombie-parkour franchise. Amidst the chaos of Black Friday sales, the developer introduced the Dying Light Loyalty Program, specifically designed to make the return of Kyle Crane more accessible to veterans of the series. If you own previous entries in the franchise, you now have access to an exclusive price cut on the latest standalone adventure.
If you have been waiting to jump into Dying Light: The Beast, the financial barrier just got a little lower for returning players. The new Loyalty Program offers a flat 25% discount on the title for anyone who already owns Dying Light or Dying Light 2: Stay Human. While Black Friday sales are currently slashing prices across the board by up to 80% for general titles, this specific targeted discount incentivizes the core community to experience Crane's story post-captivity.
Rewarding the Runners
This move aligns well with the narrative weight of The Beast. In the game, you play as Kyle Crane, a hero who spent 13 years in captivity after saving Harran. He is a character defined by his history and his sacrifice. By linking the discount to ownership of the previous games, Techland is essentially acknowledging the players who experienced those earlier chapters of Crane's life (or Aiden's journey in the sequel).
It is a smart strategy to consolidate the player base. Standalone expansions can sometimes fragment a community, with some players sticking to the base game's endless updates and others moving to the new release. A loyalty discount bridges that gap, effectively rewarding you for your previous investment in the ecosystem.
How do I claim the Dying Light Loyalty discount?
The process is automated through platform storefronts. If your account detects ownership of the qualifying games (DL1 or DL2), the 25% discount on Dying Light: The Beast should apply automatically during checkout. This offer is running alongside the broader Black Friday sales event, which includes massive price drops on older titles and DLC packs, making it a prime time to complete your collection if you are missing specific content pieces.
For those who haven't yet stepped into the rural nightmare of Castor Woods, this discount removes some of the friction. You get to see how a decade of experiments changed Crane, utilizing his new beast-like abilities without paying the full launch price.