Behind the Creator Curtain
This week's main event is an interview with Josh Maresca, 2K's Senior Manager for Influencer and Creator Marketing. While marketing talk can feel a bit distant, this is a look into how Gearbox views the streamers and YouTubers who build communities around the game. For players, this explains the strategy behind who gets early access to content and how the game's online presence is nurtured. A healthy creator ecosystem means more build guides, better gameplay showcases, and a more active community for everyone.
Your Questions, Answered (Soon)
The most promising detail for the player base is the plan to introduce a developer FAQ section in future TWoK posts. The team will collect questions directly from the community and have developers provide the answers. This is a huge opportunity for players to get clarity on everything from weapon balance and meta shifts to deep lore questions. It’s time to start thinking about what you want to ask, as this could be a direct line to the people making the game.
What is This Week on Kairos (TWoK)?
"This Week on Kairos" is a new weekly blog post from the Borderlands 4 team, published every Friday. It's designed to be the central hub for developer insights, community spotlights featuring fan art and screenshots, and general news. The update also included a practical reminder for PC players: always include your DxDiag or MSinfo files when submitting a support ticket to help the team fix bugs faster. This regular, transparent communication is a solid step for the long-term health of the game.